The United States has emerged as a key market for K-beauty exports, with cosmetics exports to the US in the first half of this year totaling USD 1.45 billion, up 41.5% year on year.
At the same time, however, US FDA cosmetics import rejections have also risen, reaching 171 cases by August 6 in fiscal year 2026 (October 2025 to September 2026), already surpassing the full prior-year total of 158.
Labeling violations, particularly drug-like efficacy claims, are cited as the leading cause of rejections.
Since July 1, 2024, the US Modernization of Cosmetics Regulation Act (MoCRA) has mandated facility and product registration, with facility registration requiring renewal every two years and product listings requiring annual updates, meaning renewal deadlines are arriving in sequence for affected companies.
Against this backdrop of tightening regulation, Inglewood Lab, which operates US-based production facilities and has a track record of passing FDA OTC audits along with certifications such as cGMP, is seen as relatively well-positioned to respond.
More recently, the FDA's approval of a new UV filter, bemotrizinol (BEMT), for the first time in 25 years has intensified competition in developing high-function sun care products.
Competitively, larger ODM players such as Korea Kolmar and Cosmax are also expanding their US presence, intensifying competition for indie-brand demand.