Founded in 2014, Cellromax Science develops and distributes premium health functional foods, functional cosmetics, and over-the-counter drugs, and listed on KOSDAQ in December 2024 through a merger with Hanwha Plus 3rd SPAC.
The company currently offers a broad lineup of 132 health functional food items and more than 30 functional cosmetics, with health functional foods accounting for over 90% of revenue.
The core of its business is a member-pharmacy distribution model built on relationships with pharmacists nationwide, with 5,617 member pharmacies representing 22.3% of all pharmacies in Korea.
Its premium 'Black Label' line and new product 'Panacea Hwan' form key sales pillars, with a structure in which consumers purchase products through pharmacist consultation, reinforcing trust.
Founder and CEO Seo Jung-min, a pharmacist by training, has drawn on his experience working in pharmacies and pharmaceutical companies to pursue an ingredient-quality-first product strategy over cost-cutting.
Overseas expansion is in early stages centered on Hong Kong and Taiwan, with the company also attempting channel expansion into Vietnam and Singapore. In September 2025, the company diversified into a biotech investment portfolio by acquiring a 17.17% stake in oncology drug developer SN Bioscience.
Competitively, the pharmacy channel is a relatively narrow market compared with large online, mart, and drugstore retail channels, but it is distinguished by a loyal consumer base built through expert consultation.