Dongkuk CM was established in 2023 through a spin-off from the Dongkuk Steel group, specializing in cold-rolled and surface-treated steel products.
Its core lineup includes cold-rolled steel, galvanized steel, and colored steel sheets used in building interior/exterior materials and home appliances such as refrigerators, washing machines and TVs, sold under the Luxteel and Appsteel brands.
Colored steel has historically made up more than half of revenue; for the January-September 2024 period, colored steel sales reached KRW 904.7 billion, or 54.5% of total revenue, including KRW 663.3 billion in exports.
In August 2024, Dongkuk CM acquired a 56.6% stake in Aju Steel, the domestic industry's No.4 colored-steel maker, for KRW 128.5 billion, bringing it under consolidation and aiming to raise global colored-steel market share from 29.7% to 34.4%, targeting the world's largest production scale by volume.
Aju Steel has strength in premium appliance-grade colored steel and operates overseas production bases in Poland and Mexico, supporting export channel expansion. Production sites include domestic plants in Busan, Gimcheon and Gumi, plus coil centers in Mexico, India and Thailand.
The domestic colored-steel market is competitive, with KG Steel, POSCO Steeleon and SeAH CM as rivals, and the Aju Steel integration moved Dongkuk CM up this competitive hierarchy.
The company is also differentiating through eco-friendly products such as 'Re-born Green' colored steel, made using recycled plastic content.