ESteem started in 2004 as Korea's first dedicated model management agency and has since expanded from fashion into beauty, art, and broader lifestyle content. The company changed its name to ESteem in 2017 and absorbed subsidiary Esteem Entertainment in 2024 to streamline its group structure.
By segment (based on 2024), branding content accounted for 61.6% of revenue, general content 12.6%, management 24.5%, and other 1.3%, with branding content making up more than half of sales.
The business combines fashion- and trend-focused content production with an artist-IP management arm covering models, broadcast entertainers, and influencers.
Contracted models reportedly include Jang Yoon-ju, Han Hye-jin, and Lee Hyun-yi, and leveraging their recognition for brand campaigns and content production is central to the business model.
The company says it holds a one-stop branding-content track record it considers unique in the industry, built over more than 20 years, and has executed numerous global luxury-brand projects and Seoul Fashion Week-related productions.
Speaker, the influencer-management subsidiary, has been generating roughly KRW 250 million in average monthly revenue according to the company.
More recently, ESteem has signed management agreements with roughly ten brands and is expanding into a brand-incubating business that includes brand investment and content-planning collaboration.
Competitively, its content and influencer-marketing activities partially overlap with large entertainment agencies and advertising firms, though its 20-plus-year track record in model and fashion-show production is cited as a point of differentiation.