Founded in 2010, Ylab is a content company specializing in webtoon planning and production, supplying content to domestic and overseas platforms with Naver Webtoon as its primary client.
Unlike many webtoon production companies that operate as agencies licensing secondary rights from authors for a set period, Ylab distinguishes itself by internalizing and enhancing original story creation, directly holding copyrights to many of its webtoons.
Its flagship universes include Superstring, followed by Bluestring and Redstring, through which it links multiple webtoon IPs into a single world via transmedia storytelling.
The business structure centers on webtoon production, supplemented by video production, academy operations, and webtoon localization services, with subsidiary Ylab Academy training specialized creative talent.
In 2024, the company established a Vietnam subsidiary to improve production efficiency, and its sub-subsidiary Ylab Us launched the 'Oz Viewer' communication-efficiency solution for webtoon production in 2025 as part of its AI push.
Its Japanese subsidiary, Ylab Studios, received an investment of JPY 1.5 billion from Bandai in 2024 and is developing IP, while also holding K-pop artist IP business Detailz as a subsidiary.
In late 2025, the company decided to acquire a 35.7% stake in Detailz for KRW 7.5 billion, a strategic M&A move to internalize fandom business operations including merchandise planning and pop-up store management.
Through this, the company is seeking to build an integrated business system spanning content planning, video adaptation, and fandom monetization.