Founded in 2015, Noul is an AI-based blood and cancer diagnostics company that listed on KOSDAQ in March 2022 under the technology special listing track.
Its core product is the on-device AI diagnostic platform miLab, which automates the entire microscopy workflow—sample preparation, staining, digital imaging, and AI-based reading—within a single device.
The product line is segmented by interchangeable cartridges into malaria diagnostics (miLab MAL), blood cell morphology analysis (miLab BCM), and cervical cytology screening (miLab CER).
The company initially targeted malaria-diagnostic demand in low- and middle-income countries across Africa and Southeast Asia, then expanded into blood and cervical cancer diagnostics after launching BCM and CER in 2023-2024.
Its target customers are primary-care facilities and small-to-mid-sized labs facing staff shortages, a different market from the high-volume hospital segment dominated by global majors such as Roche, BD, and Sysmex.
More recently, Noul has expanded distribution agreements and regulatory approvals with Germany's Limbach Group, large Italian hospitals, Middle Eastern markets including the UAE, Qatar and Oman, and Latin American markets including Panama, Mexico and the Caribbean.
Europe's share of revenue rose to roughly 41% in the first half of 2026, up sharply from 14.8% in the second half of 2025, marking a shift in the company's regional revenue mix.
The business model relies on recurring cartridge reorders following device installation, and the company is in the process of restructuring profitability through price increases and a shift to global contract manufacturing.
Market observers note that Noul has built a barrier to entry by developing its devices, cartridges, and AI algorithms entirely in-house.