Innogene is a cosmeceutical company specializing in hair-loss care and problem-skin regeneration, providing a total solution to domestic clinics and hospitals that spans home-care cosmetics, scalp-care devices, functional foods, and pharmaceuticals.
Its core brand 'Bolvig' features a total care system combining an initial intensive therapy method (IIT) with a customized solution approach (DEDS), and the product lineup has expanded to include the male hair-loss treatment tablet Damo Care (containing finasteride), the hair-loss functional food supplement BB-Tang Plus, the scalp diagnostic device A.TRACER, and the ampoule-absorption device Cellpiers.
The problem-skin and regeneration line consists of brands such as Dr. Medixion, Rescelby, and Eveturn, which emphasize mildly acidic, low-irritation formulations.
The company's technology has helped it secure close to 5,000 domestic clinic and hospital clients along with export channels in more than 20 countries including the United States and China.
Its business model of a clinic-based B2B total solution is noted as a differentiating factor, as Innogene is described as the only listed domestic company operating this way.
Competitively, it overlaps with LG Household & Health Care, Amorepacific, and Dr.ForHair in cosmetics, and with Johnson & Johnson, AproKor, and Hanmi Pharmaceutical in pharmaceuticals.
The company recently signed a partnership with foodtech firm Dareumdareum to enter the anti-aging care-food market, and it also plans to launch a new ampoule-embedded smart hairbrush product in the second half.
In hair-loss diagnostics, it has filed a patent for anatomical-coordinate-based quantitative hair-loss analysis technology, expanding into a data-driven diagnostic platform business.