OA was founded in 2014 as K2CI, was renamed to its current name in 2018, and listed on KOSDAQ in September 2025 through a merger with Mirae Asset Vision No.2 SPAC.
The business rests on two pillars—small and medium appliances and health food—with the company planning and distributing living appliances, seasonal appliances, health appliances, kitchen appliances, and protein-supplement-centered health food products under its own brands 'OA', 'Voar', and 'Samdae500'.
Its product lineup spans roughly 600 items, including humidifiers, dehumidifiers, massage devices, vacuum cleaners, protein supplements, and arginine products. Most products are sourced through original equipment manufacturing (OEM) in China, with the company itself handling design planning and brand distribution.
According to revenue-mix data, the health food segment accounts for roughly 18-19% of sales, while seasonal and living appliances such as fans, bathroom products, and massage devices make up much of the remainder.
Distribution runs through multiple channels including the company's own online mall, open markets, and home shopping. In March 2026, OA invested about KRW 4.4 billion in a provisionally named entity, 'OA Global', to enter the China and Europe markets, ending up with a 60% stake after the investment.
The health food segment is growing rapidly on the back of Korea's domestic fitness trend, centered on protein product lines, and the company is working to boost brand loyalty through IoT-linked smart home products and data-driven marketing.