Founded in 2007, InnoAX is a KOSDAQ-listed company that has supplied business rule engine (BRMS)-based automation solutions to the finance and insurance industries for over two decades, positioning itself as a leading provider of digital transformation automation software in Korea's financial market while expanding into manufacturing, retail and services, education, healthcare, and public sectors.
At its March 2026 shareholders' meeting, the company renamed itself from Innorules to InnoAX and restructured its business toward becoming an AX (AI Transformation) partner, combining its existing rule-based automation capabilities with AI to achieve hyper-automation of corporate workflows.
Its core products are the low-code rule management solutions InnoRules and InnoProduct, complemented by the newer InnoPAS solution for automated insurance rate calculation and AX services, which are driving rapid growth in AI-related revenue.
Starting in Q1 2026, the company consolidated enterprise software firm SJ Link as a subsidiary, expanding its consolidated revenue base.
In 2025, the company made a strategic investment in AI firm Agile Soda through equity and convertible bonds, and in June 2026 it sold part of that equity stake to NH Nonghyup Bank, realizing an investment gain while retaining the convertible bonds and product distribution priority to preserve the business partnership.
Overseas, the company has been present in Japan since 2016, having signed a license agreement with a major local insurer.
In the domestic competitive landscape, companies such as AhnLab, Makinarocks, Hancom, Xgate, and SureSoft Technologies are classified in similar sectors, and competitive intensity is rising amid a broader industry trend of IT firms rebranding around AI and AX, including NC AX and SK AX.
Its customer base is understood to include major financial and manufacturing groups such as Samsung Life and Samsung Electronics.