Rainbow Robotics is a robot platform company founded in 2011 by researchers from the KAIST Hubo Lab, which developed Korea's first biped walking robot, Hubo. Its roots lie in the KAIST Hubo Lab team, and Samsung Electronics identified it as a leading Korean robotics specialist.
The product lineup consists of a mobile humanoid combining dual-arm work capability with wheel-based mobility, quadruped walking robots often called robot dogs, and collaborative robot arms, alongside specialty products such as precision pointing and astronomy mounts.
The mix has shifted quickly: first-half mobile humanoid revenue reached KRW 8.65bn, or 40.48% of total revenue, becoming the largest product line (Edaily, August 2026). The largest customer is the parent company.
According to the semi-annual report, Samsung Electronics purchased KRW 5.68bn worth of goods in the first half, three times the KRW 1.92bn of a year earlier, and that represented about 27% of total revenue, up nearly ten percentage points from 18% in the prior-year first half.
Samsung invested KRW 86.8bn in 2023 for a 14.7% stake, then exercised a call option to lift its holding to 35.0% and become the largest shareholder, with the company consolidated as a Samsung subsidiary.
The competitive landscape splits between finished robots and core components: observers describe Rainbow Robotics as centered on finished robots and the Samsung partnership, while Robotis is centered on actuators, and Doosan Robotics lifted its North American revenue share to roughly 53% in the first half through solution expansion there.
The company is not limited to finished units: it aims to build a full lineup that also develops and sells core parts such as dexterous hands and actuators, so the degree of in-house component capability shapes its cost structure.
In collaborative robots, it has widened industry certification references, including what it describes as the world's first NSF-certified collaborative robot, verified for food hygiene safety and suited to food and beverage applications.