Dongbang Medical traces its roots to Dongbang Acupuncture Manufacturing, founded in 1985, and holds the number-one domestic market share in disposable acupuncture needles and cupping cups among Korean-medicine devices.
Since 2016 the company has expanded into aesthetic medical devices, including hyaluronic acid (HA)-based dermal fillers, cannulas, various needle types, and absorbable sutures (lifting threads).
It operates its own brands, including Dongbang Needle, Dongbang Cupping Cup, and Acuprime on the traditional side, and ELASTY and Miracu on the aesthetic side, supplying hospitals, pharmaceutical firms, and distributors both at home and abroad.
By product, needles and acupuncture needles each account for roughly 30% of revenue, while fillers have expanded to around 20%. Unlike most filler makers that outsource injection needles, Dongbang Medical has a vertically integrated structure capable of producing needles, cannulas, fillers, and sutures in-house.
Overseas distribution runs through regional partners, including Hainan So-Young Medical Tech and Dongbang Bio-Tech for Greater China, Xuli Comercro in South America, and Great Kuei Tai elsewhere in Asia.
The company built an HA filler plant with monthly capacity of 100,000 units in Jiaxing, Zhejiang, in partnership with China's So-Young Group, and has also partnered with Brazil's PHD, which holds a filler distribution network there.
Competitively, the company is seen as dominant in Korean-medicine devices domestically, but in the global filler market it is regarded as smaller in scale and brand power compared with major players such as Galderma, AbbVie (Allergan), and Merz.