Founded in 2012 and listed on KOSDAQ in 2021, NBT operates a mobile point platform business spanning the B2B Addison Offerwall network and B2C services including CashSlide, CashFeed, and Chips, delivering benefits to advertisers, platforms, and users alike.
CashSlide, billed as the world's first lock-screen point service, has accumulated 25 million registered members, while Addison Offerwall is regarded as Korea's leading offerwall operator with a network reaching roughly 11 million monthly active users.
More recently, its affiliate-based commerce monetization model LinkCommerce has expanded partnerships with platforms such as Ohou, HotelsCombined, and MyRealTrip to broaden its commerce categories.
Chips, formerly an app-based rewards service, has been overhauled into a pass-through shopping platform positioned as a purchase-conversion-focused commerce traffic hub.
Addison Offerwall has added an ad exchange function integrating 19 domestic and overseas ad networks, aiming to capture network fee revenue and improve margins.
On top of this, the company is pursuing a stablecoin-based infrastructure business as a new growth driver, leveraging its existing B2B and B2C reward networks, with an ambition to become an "all-in-one infrastructure provider" that converts Korea's roughly KRW 20 trillion point market onto a digital-asset basis.
Competitively, the firm vies with similar reward and app-tech platform operators such as Buzzvil and CashWalk (operated by Nudge Healthcare) for advertisers and user acquisition.
The overall portfolio is evolving from an offerwall-centered rewards business toward an integrated digital rewards platform spanning commerce and stablecoin infrastructure.