Woory Industrial was established in 2015 through a spin-off of the auto parts manufacturing and sales business from Woory Industrial Holdings.
The company is a Tier-2 supplier producing vehicle HVAC system parts and electronic components for automakers, and it develops and mass-produces core parts for electric and hydrogen vehicles.
Its main domestic customers include Hanon Systems, Hyundai Mobis, and Doowon Climate Control, while overseas sales flow through global Tier-1 suppliers such as DENSO and MARELLI to final automakers.
One brokerage report described the company's product mix as HVAC actuators (16% of revenue), heaters (22%), control heads (22%), and clutch coils (4%), with a domestic-to-export revenue split of roughly 55 to 45, and exports to the United States, Europe, and China each around 10%, 15%, and 10%.
Its key growth product is the high-voltage PTC heater used for cabin heating in EVs and fuel-cell vehicles, a market in which Woory Industrial was reportedly the only domestic producer early on, competing with only a handful of firms including Germany's Catem.
Since 2022 the company has also been registered directly as a Tier-1 supplier for some automakers, supplying heaters directly.
A distinctive structural feature is that overseas production plants are owned and operated separately by its affiliated parent, Woory Industrial Holdings, so Woory Industrial receives royalty income booked as non-operating revenue in the form of development and facility fees.
As automakers continue their shift toward electrification, competition within these component categories has gradually increased.