Gritee is a lifestyle-wear company whose core business is women's underwear, holding domestic distribution rights to Wonderbra and Playtex, brands owned by global underwear maker HBI.
The company operates a multi-brand portfolio combining its own brand 'Gamtan Bra' with licensed brands such as Benetton, Just My Size, and Juicy Couture.
Through its subsidiary M Global, the company sources contract-manufactured products from overseas factories in Vietnam, Indonesia, and China, distributing them through online, TV home shopping, and offline channels.
As of 2026Q1, underwear products (bras, panties, etc.) accounted for 92.9% of total revenue, reaffirming their status as the core business, while athleisure and other apparel made up about 7.1%.
By sales channel, domestic underwear sales represented 92.5% of revenue while overseas sales were just 0.3%, underscoring a domestic-market-centric structure.
In 2020 the company launched the athleisure brand 'huit,' pursuing diversification through department store counters, directly-operated stores, and its own online mall.
Competition in the domestic underwear market has intensified with entries by large SPA brands and fashion companies, though the company is assessed as maintaining a leading position based on brand power and design competitiveness.
Founder and chairman Moon Young-woo remains the largest shareholder, while recent business momentum has reportedly been led by his second son, business strategy office head Moon Myung-ki, suggesting a gradually forming succession structure.