The domestic broiler industry suffered a severe supply shock from a highly pathogenic avian influenza (HPAI) outbreak over the 2025-2026 winter.
The Korea Poultry Association attributed the recent rise in live-bird wholesale prices to the supply shortage caused by the highly pathogenic avian influenza that broke out over the 2025-2026 winter.
About 440,000 breeding roosters and hens were culled that winter, equivalent to roughly 5% of the total breeding-stock population. Because the damage struck the breeding base itself, a recovery lag was unavoidable.
As a result, the average consumer price for one kilogram of broiler chicken, per the Dabom livestock distribution information system, reached KRW 6,677, 17% above the normal-year level, and on a monthly-average basis, that month's price of KRW 6,656 was the highest since April 2011.
Compounding this, the 2026 North/Central America World Cup and the midsummer boknal season coincided, and delivery platform Baedal Minjok reported that fried-chicken orders surged 875.8% on the morning of the Korea-Czech Republic match compared with a week earlier.
The government expanded hatching-egg imports to stabilize supply, with a Ministry of Agriculture, Food and Rural Affairs official saying 8.5 million eggs had already arrived and the rest would be supplied by August, predicting no summer supply problem.
Indeed, while mid-June wholesale chicken prices remained above year-earlier levels, wholesale prices turned lower after imported hatching eggs began reaching the market in late May, and the government applied a tariff-rate quota through July on 30,000 tons of chicken meat designated for in-house processing use.
However, this supply instability also constrains integrators' ability to raise selling prices given the government's price-stability stance, so the spread between input costs and selling prices does not always move favorably.
Competitively, Harim remains a leading integrator in the domestic broiler business with scale advantages, but continues to face competition from established comprehensive food companies such as CJ CheilJedang, Ottogi, and Nongshim in the processed HMR segment.