Alton booked a substantial portion of the KRW 11.8bn supply contract signed with a domestic IT company back in January into its Q2 results, and said it plans to strengthen its mobility business competitiveness going forward through customized product supply and expanded sales to corporate clients, aiming to aggressively expand its domestic e-bike market share in the second half based on a customized sales strategy and a new product lineup incorporating advanced technology.
In January, the company signed a strategic memorandum of understanding with holding company Innox and venture capital firm Now IB Capital aimed at enhancing corporate value and securing new growth engines, with Now IB Capital taking a first step by investing KRW 2.0bn through participation in a third-party allotment capital increase.
The three parties are discussing plans for Alton to expand beyond simple mobility manufacturing into high-value-added advanced technology fields such as AI, robotics, and digital transformation, though a company representative explained that while it is not yet at a stage where specifics can be disclosed, the company is devising strategies that would benefit both the group's and Alton's growth and will notify shareholders immediately via disclosure once a detailed direction is set.
At a new product showcase in February, the company said it kicked off full-scale market efforts by unveiling a total of 49 new models, including one equipped with Korea's first LMFP (lithium manganese iron phosphate) battery designed to maximize fire safety, with dealers giving favorable reviews to the 'M Plus 20,' which combines safety and design, and the 'Python' series, which improves riding efficiency, leading to a real increase in advance orders.
This year's plans also include introducing smart chargers across all lithium-ion models to reinforce safety and applying a new frame with dramatically improved durability to the regular bicycle lineup.
Largest shareholder Innox stated it would purchase about KRW 2.0bn worth of Alton shares on the open market to enhance corporate value and maximize shareholder value, with buying set to begin in earnest from the first of the following month, while the CEO also acquired 50,000 treasury shares worth about KRW 100mn through on-market purchases, signaling a commitment to responsible management.