No specific company-level capacity expansion or new-product guidance has been confirmed, and the earnings outlook remains heavily tied to rebar market conditions and cost variables.
As of July 2026, domestic rebar distribution prices were forming around KRW 860,000-870,000 per ton, and industry-wide attempts at price normalization were observed, including a price hike announced by Dongkuk Steel, though order recovery remained unclear even after entering the August construction peak season.
On the cost side, scrap purchase price cuts and mixed movements in international benchmarks leave the direction of the cost-price spread unclear.
Policy variables such as whether steel will be included in domestic production tax credits and the tightening of the EU's Carbon Border Adjustment Mechanism are cited as factors that could affect earnings and export profitability from the second half of 2026 onward.
Hyundai Motor Securities projected in a February 2026 report that domestic rebar demand in 2026 would increase year over year and that earnings would improve on rising rebar prices, but subsequent first- and second-quarter 2026 results still showed operating losses, meaning the realization of that view has not yet been confirmed by quarterly results.
The company maintains its stated policy of continuing cost reduction, securing low-cost raw materials, diversifying sales channels, and improving production efficiency through digital transformation.
Key points to watch for the second half include whether order volumes recover with the peak season, whether scrap prices stabilize, and whether government tax support is finalized.