Founded in 2000 with its production base in Jincheon, North Chungcheong Province, CQV is Korea's sole dedicated producer of pearlescent pigments and listed on KOSDAQ in 2011.
Pearlescent pigments are functional materials made by uniformly coating mica surfaces with titanium dioxide and other substances to create pearl-like or metallic optical effects, used across cosmetics, industrial, and automotive applications.
According to one research note, the company's product revenue mix is led by cosmetics applications at about 41%, followed by automotive at about 38% and industrial at about 18%, with aluminum paste and other items making up the remainder.
CQV was the world's second company to develop synthetic platy alumina synthesis technology used as the substrate for pearlescent pigments, building a technical entry barrier, and it maintains an inventory-based, multi-product small-batch production system that allows quick response even to large orders.
In the automotive pearlescent pigment segment, the company is recognized as one of the top three global players alongside multinational firms Merck and BASF.
Cosmetics-grade products face barriers from stringent quality requirements and process know-how, while automotive-grade products require long-term quality track records, keeping both markets concentrated among a small number of players.
In 2023, Star Cheer Corporation, a special-purpose vehicle affiliated with Hong Kong-listed Global New Material International Holdings, acquired the founders' and related parties' stake at a large premium and became the controlling shareholder, aiming for synergies in raw material sourcing and expansion of sales channels in China.
More recently, the company has been developing new products such as Lidar-compatible functional pigments applicable to automotive wheel covers and exterior trim.