Neorigin shifted its business focus from wired/wireless information security to mobile game publishing after its controlling shareholder changed to Joy Friends PTE LTD in 2020. In 2023 the company spun off and sold its chronically loss-making security division, completing its transformation into a pure game company.
As a result, roughly 99% of total revenue came from the game business as of 2025. Flagship titles include the idle RPG 'Idle Angels', the management simulation 'Jeonguk-gu: Rule of Power', 'Dark Brides', and 'Luna Reverse', primarily serviced in Korea and Japan.
The company has expanded its portfolio through a mix of self-developed IP launches and license acquisitions; notably, 'Rule of Power' expanded its service territory via rights acquisitions for Europe and the Americas.
In April 2026, JAKOTA Asia Strategy Limited, an affiliate of Swiss advisory firm JAKOTA Capital AG, solely participated in a KRW 26.8 billion third-party share placement, securing a 52.72% stake and becoming the largest shareholder.
The former largest shareholder Joy Friends saw its stake fall sharply during this process, becoming the second-largest shareholder.
The new controlling shareholder added AI/data infrastructure business and digital asset investment business as new corporate objectives, and lent KRW 8.9 billion to the Singapore entity handling the game business, signaling intent to maintain the core gaming operations.