Founded in 2000 and listed on KOSDAQ, NeoPharm is a dermocosmetic company that built its brand portfolio sequentially starting with sensitive-skin brand Atopalm, followed by Zeroid, Dermabee, and Real Barrier.
Using its proprietary MLE formulation technology focused on skin barrier improvement, the company has maintained brand strength in the domestic sensitive-skin skincare market.
As of Q3 2025, product mix consisted of skincare (Atopalm, Zeroid) at 61%, facial care (Real Barrier) at 13%, body care (Dermabee) at 15%, and OEM and other at 10%.
On distribution, the company runs H&B stores such as Olive Young alongside hospital and clinic channels, with Zeroid strengthening its expertise in medical skincare through hospital distribution know-how.
Domestic sales still account for the majority of revenue by region, but the export share expanded from 11% in 2022 to 18% by Q3 2025, gradually diversifying the regional portfolio. Within exports, US Amazon along with offline channels such as TJX and H Mart, plus Asian and European distribution, are expanding together.
In April 2025, the company signed an exclusive domestic distribution agreement with Higher Corporation for the skin-booster product HILOWAVE, broadening into medical aesthetics by leveraging Zeroid's hospital and clinic distribution network.
Given its functionality- and repeat-purchase-driven dermocosmetic character, the business is viewed as relatively less sensitive to economic swings compared with trend-driven color-cosmetic brands.