Founded in 1997 and listed on KOSDAQ in 2006, Thinkware is a mid-sized IT company whose core businesses are automotive dashcams (iNavi brand), navigation and mapping, and home appliance distribution.
The home appliance segment is the largest, accounting for roughly 67% of total sales as of 1Q26, with the dashcam business at around 30% and mapping/platform services making up the remainder.
The appliance business is mainly a distribution operation for the Chinese Xiaomi-affiliated robot vacuum brand Roborock in Korea, along with the air purifier brand Bluevent and the lifestyle appliance brand Lifun, and the company has held the number one share position in Korea's robot vacuum market.
The dashcam business is centered on the domestic number one brand iNavi, exported to more than 30 countries, backed by what the company describes as the industry's largest after-sales and distribution network.
The company has recently expanded its automotive OEM electronics business, signing a roughly KRW 40 billion supply contract with BMW Global for ACE 3.0/3.1 dashcams and securing an exclusive dashcam supply deal covering all Mercedes-Benz models sold in Korea.
Its subsidiary iNAVI Systems, in which Thinkware holds a 91.27% stake, operates a precision mapping business for Level 2-plus and Level 3 autonomous driving and is pursuing a KOSDAQ listing under the tech-special track.
The largest shareholder is KOSDAQ-listed Ubivelox, a USIM chip company, placing both Thinkware and iNAVI Systems in the same corporate group.
Competitively, the appliance business faces large electronics makers and other robot vacuum brands, while the dashcam business competes with domestic rivals such as FineDigital and lower-priced Chinese products.