The company has outlined its 2026 direction as combining a 'profitability-focused strategy shift' with 'global and new-business growth,' citing cost reduction (scrap, logistics, energy), export expansion and price normalization, and a reduction of low-margin volumes with an improved customer mix as concrete action items.
On the export front, the company reported that rebar exports increased 45% quarter-on-quarter, and it has maintained standard certifications across the United States, Japan, the UK, and Australia to manage partnerships with overseas buyers.
On the capital policy front, the company decided in November 2025 to retire 500,000 treasury shares worth KRW 7.6bn, and in January 2026 carried out a bonus share issue allocating 0.6616554 new shares per existing share, increasing total shares outstanding from 22,914,397 to 34,371,596.
These measures are being pursued as part of the company's stated value-enhancement plan.
In its new-business segment, the company continues efforts to broaden its stable earnings and cash-generation base through Aimos, an AI-based scrap-grading solution, the Arkerd workwear brand, and GREF, a waste-heat-based smart farm business, with Arkerd expanding brand exposure by participating in the K.I.S.S. 2026 safety and health exhibition in July 2026.
Liquidation proceedings for the overseas subsidiary Daehan Steel America began during the second quarter of 2026, making the related profit/loss impact and completion timeline items to monitor going forward.
Whether the government's rebar restructuring guidelines are implemented, along with the sustainability of export volumes to the United States, remain the key variables that will determine the pace of any earnings recovery.