LS Securities (formerly eBEST Investment & Securities) began in 1999 as Korea's first online brokerage, E*Trade Securities, was renamed eBEST Investment & Securities in 2015, and changed its name again to LS Securities in June 2024.
Its controlling shareholder shifted from private equity fund G&A to LS Networks, an LS Group affiliate, in early 2024, bringing the firm under the broader LG-family-affiliated LS conglomerate.
Business segments include brokerage (investment intermediation), wealth management (WM), investment banking (IB), and sales & trading (S&T)/proprietary investment, with brokerage and proprietary trading historically contributing a relatively higher share of profit according to credit rating agency analysis.
With only two branch offices, the company carries a lower fixed-cost burden than peers, a structure that can allow for relatively faster earnings recovery during favorable market conditions.
The IB segment has run at a net operating loss since 2022 due to sustained credit losses tied to real estate project financing, and because the firm does not engage in credit-guarantee type business, its fee mix leans heavily on underwriting and advisory commissions rather than guarantee fees.
Since joining LS Group, the company has reorganized its corporate structure, including establishing a Comprehensive Finance division and elevating corporate finance into an IB1 division, aiming to expand mid-cap client coverage and strengthen structured finance and alternative investment capabilities.
Its market share, based on both equity capital and net operating revenue, stands at roughly 1%, placing it among the smaller-to-mid-tier brokerages.