Daesan F&B began as a homegrown pizza franchise, opening its first Mr. Pizza store in 1990, and expanded rapidly overseas into China and the United States, rising to the number-one position in Korea's pizza industry in the late 2000s, surpassing Domino's Pizza and Pizza Hut.
The company then went through turmoil as a 2016 franchisee-abuse scandal involving former chairman Jung Woo-hyun and his 2017 arrest on embezzlement and breach-of-trust charges triggered a trading halt, leaving the company oscillating between market return and delisting for nine years.
During this period, the company acquired Daesan Pork in 2021 and restructured its business around meat processing. On January 1, 2023, it spun off its pizza segment through a physical division to establish Mr.
Pizza Co., Ltd., and in January 2025 it sold additional shares, reclassifying that business from a subsidiary to an associate. Today, Mr. Pizza's largest shareholder is Golden Tree Co., Ltd. with an 86.09% stake, while Daesan F&B retains only a minority holding.
The corporate name itself has changed repeatedly, moving from MP Group to MP Daesan, then DS EN, before becoming today's Daesan F&B in December 2025.
Currently, the pork carcass business accounts for more than 90% of revenue, and the food-service division's franchise/restaurant operations and the pork division's meat-processing business have both been consolidated at the Daejeong-dong site in Daejeon as the company scales up.
Direct contracts with multiple farms and transactions with several abattoirs have strengthened cost competitiveness, while HACCP and antibiotic-free certifications along with approval to use the Handon (Korean pork) brand identity have reinforced its position as a hygienic pork supplier.
The company also wholly owns MP Fresh and DS Oilbank and holds minority investment stakes in Mr. Pizza (5.57%), Wellib (6.38%), Haim Biotech (8.50%), and Puzzle Ventures (2.16%).