Founded in 1989 and listed on KOSDAQ in 2001, Taeyang operates two core business lines: a fuel-can segment centered on portable butane gas and an aerosol-can segment covering insecticides, cosmetics, and household products.
Its flagship portable butane gas brand, 'Sun Fuel,' is estimated to hold over 70% of the domestic market and more than 60% of the global market. The global portable butane gas market is estimated at 400-500 million units, of which the company's export volume is said to account for roughly 60%.
Korea's can-manufacturing industry is divided into fuel cans, aerosol cans, general cans, and food/beverage cans, and Taeyang focuses on the fuel-can and aerosol-can segments.
In the aerosol segment, the company produces cosmetics, insecticides such as Homekipa, and household products on an OEM basis for delivery to large corporate clients.
On the sales side, fuel cans are distributed domestically through agencies, large retail stores, and distributors, while exports proceed via direct and local export channels; the most recently disclosed breakdown shows domestic sales at 47.2% and exports at 52.8%.
In North America, the company sells butane gas through its subsidiary SUN America, Inc., and it also operates a production plant in China to expand global market share.
The aerosol business emphasizes technical capability and ISO-certified quality control as competitive strengths, continuing to differentiate through quality and safety features amid competition from low-cost Chinese products.