Cell Biotech, founded in 1995, is a probiotics-focused company that manufactures and sells health functional foods under its flagship brand DUOLAC.
The company's core competitive edge is its proprietary Dual Coating technology, which uses protein and polysaccharide layers to protect probiotics and has been shown to increase intestinal survival rates by up to 221 times compared to non-coated products, with patents secured in Korea, the United States, and Europe.
Building on this technology, the company uses strains registered under the US FDA's GRAS safety designation, reinforcing its technical credibility in global markets.
The company currently exports to 55 countries including Denmark, Turkey, Russia, Mexico, Indonesia, and Singapore, and became the first Korean company to establish a local sales subsidiary in Denmark as a base for European expansion.
In Denmark's pharmacy market, according to data compiled by market researcher DLIMI in January 2026, the brand reached a 46.6% share, overtaking the leading local brand, while cumulative exports in Germany have surpassed USD 30 million.
In terms of diversification, beyond microbiome-based health functional foods, the company is pursuing expansion into biopharmaceuticals through development of a colorectal cancer treatment.
In the domestic probiotics market, the company competes with large distribution and manufacturing players such as hy, Chong Kun Dang Health, and Cosmax Bio, while overseas it differentiates itself from local brands and global health supplement companies through quality and technology.
Since 2002, the company has participated annually with a standalone booth at Vitafoods Europe, the largest health functional food exhibition in Europe, building brand recognition over more than two decades.