Daewon Media directly operates animation creation and planning, character licensing, trading card games (TCG), game/toy distribution, and film/exhibition event businesses, while subsidiaries Daewon Broadcasting and Daewon Entertainment run cable/IPTV channels and Daewon C.I. handles comic publishing and webtoon/web novel production.
The largest share of the business structure is the merchandise distribution segment, covering Nintendo Switch console/software distribution and toy, card, and capsule-toy sales.
According to the company, the distribution segment accounted for roughly 75% of consolidated revenue in the first half of this year, with product sales including game consoles/software and character toys making up 70.1% of first-half revenue.
The company is a major console-game distributor in Korea, handling Nintendo Switch and Microsoft XBOX products and operating directly managed 'Nintendo Daewon Shop' stores. It also runs a dual B2B/B2C distribution structure for global toy and figure brands such as Bandai, Takara Tomy, and San-X.
On the IP side, the company holds overseas licenses for One Piece, Crayon Shin-chan, and Doraemon, along with the sole official Studio Ghibli business rights in Korea, operating the Dotori Forest MD store and Kori-Ko Cafe, while also expanding globally in North America, Japan, and China through in-house IP such as Armored Saurus and Mujik Tiger.
Having produced Korea's first TV animation, 'Wandering Kachi,' in 1987, the company has a historical identity as a comprehensive content producer spanning creative animation and comic publishing.
However, as distribution revenue grows in share, the overall revenue character is shifting from that of a content creator toward a licensed-merchandise distributor, a structural feature that is also a point of debate.