The global spark plug market remains anchored to internal combustion engine demand even amid the EV transition.
As of 2024, EVs accounted for only 14% of new vehicle sales, keeping the market for spark plugs used in hybrids and conventional engines substantial, with aftermarket replacement demand representing a significant share of overall sales.
By region, Asia-Pacific is the largest market, holding roughly 45% of global share on the back of large-scale vehicle production in China, Japan, India, and Korea.
Domestically, 2026 forecasts point to a modest recovery in vehicle sales alongside a shift back to export growth as tariff uncertainty eases and eco-friendly vehicle exports remain strong, which is expected to pull domestic production out of two consecutive years of contraction.
However, a credit rating agency assigned Korean auto parts makers the lowest of three possible 2026 outlook grades—deterioration, maintenance, or improvement—citing Hyundai Motor Group's push to raise its U.S. parts localization rate from 60% in 2025 to 80% by 2030.
This trend suggests that expanded local production, including at the Hyundai Motor Group Metaplant America (HMGMA), could pressure domestic sourcing volumes and exports.
Yura Tech has a supply channel for electrification-related parts through affiliate Yura Corporation, which offers relatively more stable volume access compared to direct OEM order structures, but its core ignition parts business remains a category that structurally shrinks as electrification advances.
Competitively, the company faces numerous domestic and overseas ignition and electronic component makers, while maintaining its position within the Hyundai Motor Group supply chain on the back of its market share leadership.