Founded in 1999, HanbitSoft is a Korean game publisher operating both PC online games and mobile games.
Its online game lineup includes the stylish rhythm-dance title 'Audition,' the long-running MMORPGs 'Granado Espada' and 'Aika,' which have won Korea Game Awards, and 'Hellgate: London,' which retains a global fan base.
The mobile MMORPG 'Granado Espada M,' launched in February 2024, now drives the bulk of revenue and has surpassed KRW 40 billion in cumulative revenue through self-operated service in Korea, Taiwan, Japan, and key Southeast Asian markets.
Beyond gaming, subsidiary HanbitDrone distributes industrial and agricultural drones from global makers such as DJI, a business structured around purchasing and reselling drone units, which means cost-of-goods pressure rises alongside revenue.
In AI, the company is upgrading its 'VoiceGen' voice-synthesis service, a solution that converts text into natural-sounding avatar speech, and is expanding its use from game characters into broader digital content production.
Revenue composition has swung significantly over the past five years between gaming and drone distribution, with drone distribution accounting for as much as 77.9% of total revenue in 2022 before the game services share expanded again following a 2023 business restructuring.
A shareholder of major shareholder T3 Entertainment also serves as CEO and director, reflecting an affiliated ownership structure, and results at equity-method affiliate IMC Games also feed into net income.