Founded in 1975, Sangsin Brake is a specialized manufacturer of automotive braking systems, with headquarters and production facilities in Dalseong-gun, Daegu.
Its business is organized into a braking division that supplies new-vehicle (OE) and replacement (RE) brake pads, linings, and shoe assemblies, and an equipment division that makes and sells dedicated friction-material production and testing equipment.
The company began supplying brake products to Hyundai Motor in 1979, establishing domestic automakers as its core customer base, listed on KOSDAQ in 2001, and moved its listing to the KOSPI market in 2004.
In 2002 it set up a local subsidiary and production plant in China, giving it an overseas manufacturing base, and it continues to serve the Chinese market through affiliates such as Sichuan Sangsin Brake System Co., Ltd.
In the OEM/OES market for new vehicles, price competitiveness, the ability to respond quickly to automaker model changes, and quality competitiveness are cited as the key success factors, while in the aftermarket, product specialization by customer segment and distribution-network build-out matter most.
In the equipment division, competitors such as Beyontech and a few others are cited, and because a large share of equipment-related revenue comes from a limited pool of customers, maintaining long-term relationships with them is important.
More recently, the company has been trying to broaden its braking-centered business structure through the development of higher value-added new equipment and business diversification.