YG PLUS was founded in 1996 as Phoenix Holdings and was acquired by YG Entertainment in 2014, after which it was rebranded into its current form as an entertainment infrastructure and IP business specialist.
Its core segment is music solutions, running album and digital-music investment and distribution for more than 600 domestic and global partner labels including YG Entertainment, HYBE, THEBLACKLABEL, and VLAST.
This segment also includes operating Naver's music platform "VIBE" on an outsourced basis and the "mixtape." global digital distribution service for independent artists.
The second pillar is the merchandise/IP business, which handles in-house planning, design, and manufacturing of artist merchandise in partnership with global players such as Bravado in the United States.
Advertising, the company's original line of business under Phoenix Holdings, now contributes only a marginal share of revenue. According to a recent revenue breakdown, music services accounted for roughly 47% of sales, merchandise/products about 39%, services around 14%, and advertising under 1%.
Music service accounts for the largest portion at 47.31%, followed by merchandise at 38.56%, services at 14.12%, and advertising at 0.01%.
Subsidiary YG Investment handles venture investment and fund management, and the company's subsidiary count has expanded to include Greenworks (XGOLF) among roughly a dozen affiliates.
YG Entertainment remains the largest shareholder with a 30.22% stake, while HYBE sold its entire direct 7.67% holding via block trade in September 2025 but retains a 10.23% stake through subsidiary Weverse Company, keeping it as the second-largest shareholder.
HYBE still holds a 10.23% position in YG Plus through its subsidiary Weverse Company, making it the second-largest shareholder behind YG Entertainment, which holds 30.22%. This multi-label distribution network and the HYBE partnership differentiate the company from rivals such as SM's Dear U platform and JYP.