The second-half swing factor is how much of the Stray Kids cycle lands in reported numbers.
On June 22, 2026 the company announced the digital single 'RUN IT' for June 24 and the new album 'THIS & THAT' for August 7, marking the first domestic comeback in about nine months since November 2025 and the group's first record of 2026.
The tour is scheduled to run from Seoul on July 25, 2026 to Singapore on March 7, 2027, with the first leg covering Korea, Japan, Hong Kong, Taiwan, Thailand and Singapore.
SK Securities said in July 2026 that additional North American and European dates would be released sequentially after the Asian schedule, and that tour merchandise plus deferred online fan-meeting merchandise revenue would widen growth in the concert and merchandise businesses.
TWICE closed out its 'THIS IS FOR' world tour with Seoul encore shows, while ITZY resumed its third world tour extending through Asia and Europe.
Estimate revisions have been trending down: SK Securities said on July 21, 2026 that it lowered its target price from KRW 92,000 to KRW 75,000, and analyst Hwang Ji-won at iM Securities stated in an August 14, 2026 report a target price of KRW 60,000, down from KRW 80,000 set on July 9, 2026.
As a longer-dated event, the Fanomenon joint venture involving HYBE, SM, JYP and YG Entertainment is under Korea Fair Trade Commission merger review, with the first edition slated for December 2-12, 2027 at Seoul Arena in Changdong and KINTEX Hall 2 in Goyang.
Ultimately, the pace of monetization at younger IP versus debut and production cost burdens will set how far margins can recover.