Founded in 1987 and listed on the KOSPI in 1996, KidariStudio is a comprehensive content company operating the webtoon and web-novel platforms Bomtoon, Lezhin Comics, and Delitoon, while also producing original content through its own studios.
Its 2020 acquisition of subsidiary Lezhin Entertainment, which runs Lezhin Comics, also brought overseas distribution networks in the US and Japan into the fold.
The business model centers on webtoon/web-novel content services but extends into an one-source-multi-use structure covering IP merchandising through the MD platform Jaeimi Shop, third-party content-provider (CP) work, and video content production and distribution.
Its core readership is concentrated in female-oriented and adult genres, with such content reportedly accounting for a large share of revenue at Bomtoon and Lezhin Comics.
Overseas, the company runs region-specific platforms including Taiwan's Bomtoon TW, Japan's female-oriented BelToon JP, and North America's Lezhin US as it pursues global expansion.
In the domestic webtoon and web-novel market it competes with large players such as Naver Webtoon, Kakao Entertainment, and Ridi, and overlaps in similar business lines with companies like Toomics, Mrblue, and Contents First.
More recently, subsidiary Lezhin Entertainment simultaneously launched the short-drama platform Lezhin Snack in Korea, the US, and Japan, extending its owned IP into short-form video content as a new growth initiative.
The company also pursues media-mix strategies such as adapting web novels into webtoons and turning webtoon IP into dramas and films.