Hansae Yes24 Holdings is a pure holding company built around two main pillars, fashion and cultural content.
The Hansae Yes24 Group expands its business through the fashion and cultural industries centered on the holding company, with the fashion segment comprising global ODM firm Hansae and fashion brand Hansae MK, and the cultural content segment comprising YES24 and Dong-A Publishing.
The core fashion affiliate, Hansae, is an ODM manufacturer that produces apparel for major US retailers and brand companies, and it strengthened its high-performance synthetic fabric capability through its 2024 acquisition of US textile firm Texollini.
Texollini handles synthetic fabric production, dyeing and R&D, with clients including Patagonia, New Balance, Champion and Alo Yoga.
In terms of production bases, the group operates facilities in Guatemala and Nicaragua in addition to Vietnam and Indonesia, and is viewed as having a relatively favorable production footprint for managing tariff exposure compared with peers.
In the cultural content segment, YES24, a leading domestic online bookstore and content platform, is enhancing its competitiveness in the digital content market by expanding its e-reader lineup and strengthening subscription services.
Dong-A Publishing is a 79-year-old education publisher, while Hansae Mobility, an auto-parts affiliate, is a relatively small business within the group. More recently, Hansae has begun developing apparel for humanoid robots in an effort to secure a future growth driver.
Overall, the group combines a stable cash-generating apparel ODM business with smaller content, education-publishing and auto-parts operations under a diversified holding structure.