Korea's kidswear market continues to grow despite the low birth rate backdrop.
According to a survey by the Korea Federation of Textile Industries, the domestic kidswear market reached approximately KRW 2.0323 trillion from March 2025 to February 2026, up 9.1% year-on-year, in contrast to declines in women's wear (-4.4%) and men's wear (-2.6%) over the same period.
This growth is attributed to the 'ten pocket' and 'gold kids' phenomenon, where spending concentrates on a single child; indeed, infant and toddler sales at Korea's three major department stores rose more than 20% year-on-year in the first half of this year. Adding to this is a rebound in births.
According to Statistics Korea's national data agency, first-quarter 2026 births totaled 75,013, up 14.8% year-on-year and the highest since Q1 2019, while April births rose 18% year-on-year, the highest in seven years since April 2019.
The National Assembly Budget Office projects the total fertility rate to rise to around 0.9 in 2026 after bottoming at 0.72 in 2023.
On the competitive front, fashion platforms such as 29CM and W Concept have launched dedicated kids sections, and adult designer brands are increasingly rolling out kids lines, intensifying competition particularly in the premium segment.
Agabang & Company, as a traditional leader backed by offline distribution and brand recognition, is responding to this expanding market with a dual strategy spanning both value and premium products.