Leadcorp traces its roots to Dongyang Special Oil Corporation, founded in 1977, which changed its name in 2001 and listed on KOSDAQ in 1996; today it operates as one of Korea's larger licensed consumer lenders with two main pillars, consumer finance and petroleum distribution.
The consumer finance segment centers on personal credit loans ranging from KRW 1 million up to KRW 30 million, and the company has recently been shifting its sales approach toward acquiring higher-quality borrowers through digital transformation.
The petroleum division operates as an S-OIL franchise dealer, having expanded its network across the greater Seoul area, the Honam region, and the Chungcheong-Gangwon region to serve roughly 200 business clients, while also generating inventory gains and storage-facility rental income through its Mokpo oil depot.
Affiliates include the rental platform BS Rental, used-car auction operator CarAuction, credit information firm Leadcom, and AnR Capital Loan, internalizing much of the value chain around post-loan asset management and disposal.
In May 2025, the company paid KRW 61.6 billion to acquire a 47.3% stake in Jeonbuk-based capital firm Mason Capital, securing management control, and subsequently injected an additional KRW 30 billion through two rounds of third-party share issuance to raise its stake to 62.99%.
The Mason Capital acquisition is widely read as both an entry into the specialized credit-finance business and a springboard for participation in the SosoBank consortium pursuing Korea's fourth internet-only banking license, alongside affiliates of Shinlazen and M2N.
Overseas, the company is also pursuing expansion into Central Asian financial markets through a capital increase and business expansion at its Kazakhstan microfinance subsidiary.
Competitively, Leadcorp is positioned behind larger licensed lenders such as OK Financial Group and Welcome Financial Group that have already transitioned into mainstream regulated finance, and it appears to be attempting a similar leap through the acquisition of a capital-finance license.