Pureun Savings Bank Co., Ltd. was established on June 17, 1971, registered as an over-the-counter issue on the stock exchange on November 30, 1993, and listed its shares on KOSDAQ on October 24, 1996.
Its corporate name was later changed through Sajo Mutual Credit, Pureun Mutual Credit, and Pureun Mutual Savings Bank before becoming the current Pureun Savings Bank Co., Ltd. on March 26, 2025.
The company operates a savings bank business under the Mutual Savings Banks Act, handling deposit products such as ordinary, time, and installment deposits and loan products including discounted notes, deposit-secured loans, and general-purpose loans, alongside ancillary services such as credit-card issuance agency, gift-certificate sales agency, and internet banking.
Its loan portfolio is weighted toward corporate lending rather than household loans.
The controlling shareholder, holding a 17.2% stake, is Ju Sin-hong, CEO of Pureun Partners Asset Management, who is classified as connected to the broader LG-affiliated family as a grandson of the late E1 Corporation honorary chairman Koo Pyung-hoi.
As loan business has contracted in recent years, the trend of redirecting surplus capital into listed equity investments has become more pronounced.
The company has indeed acquired minority stakes for simple-investment purposes in a range of listed companies including HDC, Sanil Electric, Samsung SDS, Shift Up, Comico, and Poongsan. Beyond individual stocks, it also allocates capital through commitments to multiple private equity funds.
Competitively, while smaller in asset size than large savings banks such as SBI, Welcome, OK, Aju, and Korea Investment, the company's BIS capital ratio has reportedly stayed above these top-five peers.