Domestic steel consumption in Korea has continued to decline even after falling below the 50-million-ton threshold in 2024, with the industry estimating 2026 annual domestic demand at around 45.1 million tons.
Construction-related steel products such as rebar and pipe are expected to see a delayed recovery given the slow rebound in construction activity.
Against this backdrop, the government announced a steel industry upgrade plan in November 2025, and the National Assembly passed a special act on steel industry competitiveness and carbon-neutral transition (the 'K-Steel Act') on November 27 of that year.
As a result, larger players such as Hyundai Steel have moved to preemptively cut capacity, closing a 750,000-ton rebar production line at its Incheon plant.
However, government-procurement rebar orders switched to a competitive bidding system starting in the second half of 2025, reducing guaranteed demand and intensifying competition.
China-driven low-cost oversupply, rising trade protectionism, and currency volatility remain persistent cost and pricing pressures across the industry.
Within this environment, Korea Special Steel was cited as the only rebar producer to grow sales in the first half of 2025, though this was accompanied by an expansion in direct sales and a rise in accounts receivable.
As many EAF producers pursue capacity cuts and restructuring, the company's relative position is likely to hinge on cost management and its product-specialization strategy.