The copper market that the copper (Shindong) segment is exposed to is seen as a phase where structural demand growth from AI data centers, grid modernization, and EV adoption coincides with supply constraints from declining ore grades and delayed new mine development.
Citigroup projected an average 2026 copper price of USD 10,500 per ton, rising above USD 12,000 by year-end, while JP Morgan forecast an average near USD 10,000 and a year-end level of USD 11,000, and Goldman Sachs put the figure at USD 11,500, reflecting a range of roughly USD 10,000-12,200 per ton across institutions.
Goldman Sachs, however, also flagged the possibility of a 160,000-ton supply surplus, indicating both upside and downside factors are present.
In the defense market, ongoing geopolitical tensions continue to drive stockpiling demand across countries, with the expansion of Korean K9 and K2 weapons system exports translating into structural benefits for follow-on ammunition orders.
In April 2026, NICE Investors Service upgraded Poongsan's credit rating from A+/Positive to AA-/Stable, citing structural profitability improvement in the defense segment.
That said, some analysis notes that domestic defense sales operate on a cost-plus pricing structure with limited margins, while export volumes carry relatively higher profitability, meaning a shift of production capacity toward domestic orders could pressure profitability.
Competitively, the copper segment operates as a general industrial-materials business competing with numerous nonferrous metal processors, while the defense segment retains an effectively irreplaceable position as Korea's comprehensive ammunition maker.