Binggrae is a comprehensive food company built around two pillars: refrigerated products (milk, dairy beverages, fermented milk) and frozen products (ice cream and frozen desserts), and it converted to a single corporate entity by absorbing its subsidiary Haitai Ice Cream on April 1, 2026.
In terms of revenue mix, the frozen and other product group, including ice cream, accounts for 56.4%, while the refrigerated product group, including milk and dairy beverages, accounts for 43.6%.
Flagship brands include Banana Flavored Milk, Yoplait, and Acafela in the refrigerated segment, and Melona, Bungeo Ssamanco, Tugether, and Deowisanyang in the frozen segment; in 2024 the company also launched a protein beverage brand to enter the ready-to-drink protein market.
The domestic ice cream market has reorganized into a two-way contest between Lotte Wellfood and Binggrae, with retail sales data showing Lotte Wellfood holding a 39.8% share to rank first last year, Binggrae second at 28.1%, and Haitai Ice Cream third at 14.6%.
However, when Binggrae and Haitai Ice Cream's results are combined, the group overtakes Lotte Wellfood in both share and revenue.
Overseas operations are centered on local subsidiaries in the United States, China, and Vietnam, with Melona placed in mainstream US retail channels such as Costco and holding roughly 70% of the Korean ice cream category in the US market.
As of the first half of 2026, the overseas revenue share expanded to around 16%, though the majority of revenue still depends on the domestic market. Competitively, the company faces rivals such as Seoul Milk and Maeil Dairies in dairy, and Lotte Wellfood directly in the frozen dessert category.