Management's stated direction is framed as strategic tasks under a mid- to long-term vision.
Under its "Create New Beauty" vision the group is pursuing five tasks: focused cultivation of core global markets, stronger holistic beauty solutions, bio-technology-based anti-aging R&D, agile organizational change, and AI-first work transformation.
On business expansion, Amorepacific Holdings signed an investment agreement with aesthetic medical device maker HIGHER Corp. on July 27, 2026 and made a strategic investment.
The two plan to develop and commercialize skin boosters, cosmeceuticals and medical devices, create post-procedure after-care products, cooperate on clinic distribution, and jointly research raw materials. The investment amount and equity stake were not disclosed, so the financial contribution cannot yet be verified.
On second-half overseas momentum, NH Investment & Securities said COSRX and AESTURA under Amorepacific are maintaining solid sales and that current export conditions should show up clearly in brand owners' fourth-quarter results.
On estimates, KB Securities said on April 30, 2026 that it raised its target price for subsidiary Amorepacific from KRW 150,000 to KRW 180,000, projecting 2026 revenue of KRW 4.6410 trillion (+9.1%) and operating profit of KRW 464.6 billion (+38.3%), with operating margins of 10.0% in 2026 and 10.7% in 2027.
Separately, IBK Securities initiated coverage of Amorepacific on September 1, 2026 with a target price of KRW 200,000 (both figures refer to the listed subsidiary Amorepacific, not to Amorepacific Holdings).
On the other side, restructuring drag at the brand affiliates persists, so the key question is whether declining Greater China revenue and the channel-rationalization impact at Innisfree, Etude, Espoir and Amos Professional continue.