Hanjin is a diversified logistics company operating across three segments: parcel delivery, logistics (land transport, stevedoring, shipping), and global (freight forwarding, overseas inland logistics).
The parcel delivery segment is the core business, accounting for more than half of total revenue, with industry analysis putting its share at 56.8% at the end of last year and rising to about 59% in the first quarter of this year.
The logistics segment maintains long-standing contracts with large shippers such as POSCO and Emart, and the stevedoring business is regarded as maintaining relatively solid profitability.
The global segment is expanding overseas operations through fulfillment centers in the United States and Europe and by scaling up capacity at the Incheon Global Distribution Center.
The domestic parcel market's competitive landscape has shifted substantially in recent years; according to Meritz Securities research center data as of the end of 2024, volume-based market share stood at Coupang Logistics 37.6%, CJ Logistics 27.6%, Lotte Global Logistics 10.3%, and Hanjin 9.7%, making Hanjin the lowest-share player among the major carriers.
As Coupang leverages its proprietary logistics network to gain market leadership, the traditional top-three carriers—CJ Logistics, Lotte Global Logistics, and Hanjin—have engaged in price competition and service differentiation to secure volume.
Against this backdrop, Hanjin has strengthened a partnership strategy of identifying high-growth e-commerce sellers such as APR and supporting them from domestic delivery through overseas expansion.
The company is also diversifying its portfolio into specialized energy logistics, leveraging its CEIV Lithium air transport certification and dedicated vessels for radioactive waste and heavy cargo.