The crop protection industry is inherently seasonal, with demand concentrated in the March-to-June farming season, and demand forecasting is difficult due to the unpredictable nature of weather and pest outbreaks.
Korea's domestic market is an oligopoly led by a small number of players including Farm Hannong, Syngenta Korea, Bayer CropScience, Kyungnong, Dongbang Agro, Hankook Samkong, and NongHyup Chemical.
NongHyup Economic Holdings has recently been pushing to introduce a 'competitive bidding system' to strengthen its purchasing power for system-distributed agrochemicals, aiming to lower prices and increase transparency.
NongHyup's system agrochemical business results for 2025 came in at KRW 936.3 billion, falling short of its original target of KRW 1.05 trillion, and for 2026 it is again targeting KRW 1 trillion through supply from 1,704 items across 14 manufacturers including Farm Hannong, NongHyup Chemical, Kyungnong, Dongbang Agro, Hankook Samkong, and Syngenta.
This year, five minor (generic) manufacturers that had not previously participated in system purchasing are reportedly signing system supply contracts with NongHyup for the first time, which is expected to alter the competitive landscape.
Meanwhile, rising demand for eco-friendly agricultural produce is giving rise to a new eco-friendly crop protection product market, and declining and aging rural populations are also expanding demand for functional fertilizers such as controlled-release products.