Chobi, founded in 1955 as Korea's first privately funded complex fertilizer maker, holds fertilizer production licenses for roughly 670 items, including customized eco-friendly fertilizers based on soil testing results.
Of these, the company actually produces and sells around 280 complex fertilizer products, primarily through NongHyup Economic Holdings and nationwide NongHyup branches and dealers.
The largest shareholder is crop-protection specialist Kyung Nong, which holds a 54.56% stake, positioning Chobi as the fertilizer arm within the Dongoh Group's affiliate structure.
The company has focused on developing eco-friendly and functional fertilizers for product differentiation, replacing lower-margin products with higher value-added items.
Under its 2026 organic fertilizer support program, Chobi is supplying four premium organic fertilizer products nationwide, a lineup aimed at rising demand for slow-release, easy-to-apply fertilizers amid an aging farming population.
Competition in the domestic market comes from Namhae Chemical, the country's largest fertilizer producer, along with Hyosung ONB, Nubo, and KG Chemical, with Chobi classified as a relatively smaller player.
In 2025, Chobi also jointly acquired a large stake in delisted company Daeyu together with affiliate Kyung Nong, becoming involved in a management-control dispute outside its core business.
Because urea and ammonia, the raw materials for nitrogen fertilizer, are byproducts of natural gas and oil production, the company's input costs are directly exposed to overseas energy market trends, particularly in the Middle East.