Samjin Food is a fish cake (eomuk) specialist that traces its origins to a small workshop in Busan's Yeongdo district in 1953 and is now managed by its third-generation owner, Park Yong-jun; the company made its KOSDAQ debut on December 22, 2025.
The product portfolio (2024 basis) spans soup/stew-use (37.6%), side-dish-use (21.7%), packaged snacks (20.7%), gift sets (14.8%), and ready-to-eat snacks (8.1%), covering a broad range of consumption occasions from everyday cooking to premium gifting.
Sales channels are well diversified across retail (29.1%), B2B (27.0%), company-owned and franchise stores (21.4%), online (19.5%), and exports (2.8%), reducing single-channel concentration risk.
The company's defining competitive advantage is full vertical integration—directly procuring raw surimi from overseas producers, conducting proprietary formulation R&D, and managing manufacturing, logistics, and branding entirely in-house—a rare structure in the Korean fish cake industry.
This model sustains a roughly 2x price premium over competitors alongside revenue volumes approximately 5x larger, and has earned the #1 ranking in the K-BPI seafood processing category for five consecutive years.
Production is anchored at two Busan facilities—the Jangrim Plant and the Gamcheon (Amazing Factory) Plant—with combined annual capacity of 11,104 tonnes.
The company pioneered Korea's first fish cake bakery retail concept in 2013, opened its first overseas outlet in Singapore in 2017, and launched the 'Samjin Eomukdang' franchise model in 2021, repositioning fish cake from a commodity ingredient to a lifestyle brand experience.
It currently operates fish cake bakery stores in Singapore, Indonesia, and Vietnam and exports to 13 countries, with IPO proceeds earmarked primarily for Jangrim Plant capacity expansion (targeting ~25% increase) and logistics system upgrades.