Dongwha Pharmaceutical traces its roots to Hwalmyungsu, a digestive remedy launched in 1897, making it Korea's first modern pharmaceutical company, with over-the-counter (OTC) products forming the core of its revenue.
On a recent reporting basis, OTC lines such as Hwalmyungsu, Hushidin, Pancold, and Itchi account for roughly 60% of total sales, while prescription drugs (ETC), centered on improved and innovative formulations, make up about 20%.
Medisei, a medical device subsidiary acquired in 2020, produces orthopedic implants and other products as a new growth pillar, while Trung Son Pharma, a Vietnamese pharmacy chain acquired in 2023, is positioned to capture distribution growth tied to the expanding middle class.
In the competitive landscape, the company is grouped with Dong-A ST as an OTC leader, and both firms share a strategy of extending growth axes into beauty, healthcare, and medical devices.
More recently, the company has moved to extend the Hwalmyungsu and Hushidin brand equity beyond pharmaceuticals into consumer goods.
It launched the zero-sugar carbonated drink 'Soda Hwal,' containing digestive formula ingredients, and placed it in food-service channels including Lotteria and Gamachi Chicken, while the Hushidin brand is preparing an expansion into dermo-cosmetics.
Overseas, the company launched the global brand 'K.O.D (Korea Original Digestive)' based on Hwalmyungsu, securing placement at Olive Young in the United States and operating an Amazon brand storefront, in an effort to ease its domestic-heavy revenue structure.
Marketing campaigns featuring a K-pop idol group can also be seen as part of this overseas and consumer-goods expansion strategy.